Logo Mojo

What would you say if I told you there was a secret way you could dramatically boost your sales without spending a dime? You'd probably think I was pulling your leg, right? But, if the CEO of a respected Fortune 500 were to tell you the same thing, I bet you'd start listening. The same is true when it comes to marketing your own online business. Ironically, when it comes to saying good things about yourself, your product, or your service, most people are more likely to believe what someone else says before they believe you.

Enter the strongest selling point for any organization-the TESTIMONIAL.
With great testimonials you will be able to:

  • dramatically increase your sales
  • significantly boost your credibility
  • instantly create a personal connection with your clients

Merriam-Webster's Online Dictionary defines the word Logo as "an identifying symbol (as for advertising) " and the word Mojo as "a magic spell, hex, or charm; broadly : magical power".

Put together, "Logo Mojo" conjures up interesting connotations concerning your approach to choosing the right Logo. Basically, before making a final decision, you should ask yourself if the logo that you are considering possesses "Logo Mojo" - that certain magical spell quality that will stick in the minds of your customers.

10 Ways to make sure that your "Logo" has "Mojo":

1. Visual Identity:

Remember the axiom that a picture is worth a thousand words. Basically, your logo is your company's visual identity. When seen, your logo should resonate positive visual images in the minds of your customers; think dancing sugar plumbs.

2. Unique:

Don't copy your competition's logo as you will run the risk of having your customers identify with your competitor instead of with your company; not to mention the risk of copyright infringement lawsuits that could arise. Instead, make sure that your logo is unique, distinct and highly identifiable from that of the competition.

3. Descriptive:

Your logo should as concisely as possible define Who your company is and What products and services that it provides. A superior logo is one that requires no accompanying caption or at the most a caption that contains minimal words.

4. Simple Logo Design:

Avoid the temptation to "over design" your logo as simple logo concepts are easier to remember. However, keep in mind that sometimes a more sophisticated graphic can add distinction.

5. Application:

Make sure that your logo maintains its visual integrity throughout a variety of different advertising mediums. For example, your logo should maintain the same consistent look and feel regardless of whether it is displayed on a tiny business card, a huge billboard, on different textured material and even after it has been faxed a few times.

6. Modularity:

Your logo must compliment other sub-brands or parent companies that may be affiliated with your company. All the elements must work together to form a single voice.

7. Retention:

Strive to create a logo that is simple but interesting. If your logo is too "plain", then no sense of discovery or affinity will resonate with the viewer. On the other hand, if the concept is too complex to comprehend at first glance, then the user will disregard your logo entirely.

8. Color

An effective logo should work consistently in a variety of diverse color applications. For instance, it should maintain a consistent appearance whether printed in Black and White (newspaper copy), 2-Color (printing to paper and fabric embroidery) or Full Color (magazine advertising). Color Theory is an important concept to consider when choosing colors; as some colors can be used to convey stability while other colors can be used to convey a sense of urgency.

9. Endurance:

Strive for a logo design that will stand the test of time. While trends and fads come and go, your logo must, instead, convey permanence. Keep in mind that it takes years to develop "brand equity".

10. Brand Equity:

If properly designed, your logo will help you build brand awareness for years to come. So, from the outset, take the long-term approach with respect to logo design and make sure to Get it Right the first time! For example, Coca-Cola is a great example of a Company that, from the outset, took the Long-Term approach to Logo Design as evidenced by the tremendous amount of Brand Equity that it has cultivated over time and to this day, still enjoys. In sum, if you are successful in incorporating these 10 concepts into your company's Logo Design, then your Logo will have "Mojo"!

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