Marketing / Branding
A Bit About Branding... Everyone is talking about branding lately. So what is the big deal? Your brand is the perception people form of your company, product or service the moment they lay eyes on it. Branding is about creating an emotional association that customers will connect with your product, service, or company.
1. Does my company or product have a recognizable "look"?
2. Are my marketing materials (logo, business cards, print, website) consistent and recognizable to my clients/potential clients?
3. Are you constantly building and communicating your value?
4. Do your employees communicate your brand to potential clients?
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